christmas open day filming experience

christmas open day planning

Shoot Problems/ solutions pros/cons mon 16th

First shoot monday 16th

Planning First shoot 11th

Production Planning Meeting Wed 11th

Lecture Notes

 

Research: Branding, Coca Cola and Colour

Coca Cola Branding

In looking at branding for colours and brand identity a key example would be the Coca Cola campaigns. Their branding as a co-orperation is associated with happiness. Cola = smiles. In all their advertising that is the main point which stands out as the emotion they want to link their brand with. 

With our work with the Umbrella Club we want to use the colour blue in a similar way in which Coke use red. The colour red is culturally signified with Coca Cola as a brand to the extent that Christmas is now also associated with the colour red. 

Although for the Umbrella club we want to create a video invitation less so an advert, the importance of happiness being linked with the blue Umbrella is the aspect we feel is very important in creating the right product for the Dome. 

Christmas

Coca Cola's christmas champaigns are also very effective in creating brand values. 

Christmas

Children

Happiness

The Umbrella Club

In our production we want to use the blue umbrella as the signifier for happiness in relation to the dome and for the families and children, so they associate coming to the dome for the umbrella club with happy memories to be created. 

The Colour Blue

Blue Umbrella Club Logo

Happiness

Research: Venue/ Shooting location

L O C A T I O N 

Research: The Dome and The Umbrella Club

What is the Umbrella Club?

Umbrella Club is run by the Brighton Dome it is a membership club for children/ young people with life-limiting conditions and their siblings and carers. In February 2014 the Brighton Dome began the process of creating Pippa Smith's vision of a scheme which ensures that life-limited children and their families and carers retain access to the arts. Umbrella Club provides free and discounted tickets to Brighton Dome family shows and workshops. 

Umbrella Club also streams of selected performances of the theatre shows and provides other 'members only' treats. The clubs aim is to provide these families with access to the arts that they might not be able to get elsewhere because of health reasons restricting the children/families/carers etc.





WHO FUNDS UMBRELLA CLUB?

The pilot project was funded by the American Express Foundation. In Autumn 2014 Umbrella Club was awarded a grant from SPARK’s Life More Ordinary Grant Scheme from the Short Breaks for Disabled Young People fund. Umbrella Club is also supported by The D’Oyly Carte Charitable Trust and Sobell Foundation. In addition, The American Express Foundation has been continuing to help make Brighton Dome & Brighton Festival events more accessible for all. Support is also provided by The Montefiore Hospital, Gatwick Airport and Unlimited Impact. 

WHAT DO PEOPLE THINK OF UMBRELLA CLUB?

From the clubs WINTER 14 / SPRING 15 REPORT a parent member of the club said "We find there's little few options of things to do and places to take our

son. [Umbrella Club] caters for his needs, he's well looked after and the shows aren't too long. They cater for a child with special needs and he enjoys the shows
because of that." 

WHAT ARE THE BRIGHTON DOME BRAND VALUES?
150 years old has seen a lot of history = Respected brand, high quality (gold colour), diverse shows and concerts, artistically caters for a lot of different audiences. 

For Umbrella club?
Family orientated, positive, charity, children, theatre.

WHAT WE WANT TO CREATE?
A film invitation to show families, members/future members what the umbrella club is about. For Brighton Dome and Chestnut Tree House to send to families that may want to become members. We will appeal to children yet also appeal to the children's families and carers. 

Week 4: Mock Presentation

Our name: Exemplifies the concept of not craving power for first place, but rather humility, an understanding of what has come before and the will to progress.

Our Goal

Invitation

Excitement

Safety

Magic

Our Ideas

A child’s adventure in Brighton Dome. From the perspective of participants(Children) to face the fantasy moments that creates from Umbrella Club’s programs

A fantasy, happy and harmony moment for the children and their families to stay in Brighton Dome.

Brighton Dome/ Umbrella Club is a magical and safe place for them

Mood Board

Storyboard Notes

This video will be mainly filmed by using the perspective of a child

A group of family receive an invite letter from the Umbrella Club, they then go to Brighton Dome together.

They arrive Brighton Dome, a staff leads them walking through the corridor to the theatre.

Staff initiates the show on stage using magic.

Child joins in the performance.

Ending shot of the child smiling, now absorbed in the magic of the show.

Communication with Hannah

October 14th

"Dear Hannah, 

Firstly, we look forward to meeting you and pitching you our idea. In regards to the filming limitations surrounding the 'Umbrella Club' we have a few questions. We would very much appreciate if you could tell us the access we will be aloud, as our ideas currently want to make use of the on stage performers during rehearsal time, and or at an event.

In your pitch you discussed that getting access to the dome would be limited and must be organised in advance. We also don't want to plan a pitch around an idea that is un-attanable film crew wise. 

We were also wondering about what characters we can use in our film. A couple of members in my group have suggested using a wheelchair in the shot with the characters. We understand it may not be necessary or appropriate but we wanted to know of your opinion. 

Thank you for your time. 

Sincerely, Kristina and the rest of the team"

Reply 

October 14th

"Hi Kristina,

I hope you are well, it’s great to hear you’re thinking about the pitch already. It depends on when you would be able to film - we have a children’s shows on Tue 27 Oct and Wed 28 Oct & Thu 29 Oct – however I understand this may be too early? Let me know if this is a possibility for you to be available to film (maybe check with you tutor – letting him know there will be limited children’s shows to film)  and I’ll check with the artists. At the most we’d probably be able for you to arrange to film about 15-25minutes of footage but it depends on if you’d just like general footage of people entering the show or them doing a bit of their rehearsal or both. If you had a more complex idea it may be more difficult to arrange. 

Unfortunately most of our children’s shows are at the beginning of December so filming it then might be too late for you? It depends on when you need to get the first edit to us. I’ve spoken to our marketing team however and we have some footage from children’s shows we’ve filmed at the Dome already that we could send to you if you’d like so you could use this in the films – mixed in with any other footage you wanted to take of the venue. 

We also have a Christmas Open Day on Sat 21 Nov 2015 which it may also be possible to film at if some of your team are free? There should be crafty type activities on the tables in our foyer – which hopefully means there would be some children around you could take some footage of in the venue.  We can also easily arrange for you to film in the Dome when it’s empty however there wouldn’t be people around then – so have a think about what you’d like to film. 

So it’s not impossible, but there are only specific dates we can do – and I’d need to check with companies first - so do let me know if there’s any that you may be able to do. 

In terms of the characters, it’s up to you – although it might work better to not have characters and have the camera be the eyes of someone coming to the dome. Unless you know any local children/child/young people that you could be in the film. I think you also need to think about the family element of people coming together and the fact sometimes the umbrella club children are really young and sometimes they are teenagers.  I’m not sure having an empty wheelchair in shot would work – potentially if someone was in it though. Not everyone at the Umbrella club uses wheelchairs, although about half do so it would be nice to represent it if possible. Perhaps if you were to shot someone in a wheelchair from behind it wouldn’t matter so much about how old they look. It’s all things for you to think about. Don’t be afraid about pitching something, it’s a process and it’s good to try out ideas. It may be that if you want to try out having a wheelchair you can take some footage with and then some footage without and see which works best and if it’s appropriate to have in the film.

All the best,

Hannah"

First Group Meeting

Umbrella Club

Project: Trailer/Invitation to join the umbrella club. 
Audience: For existing members and new members. 
Duration: 4 Mins Max
Goal: Focus on building excitement for up and coming events, show the magic and joy the umbrella club brings to families and children. Don't mention why the children are members, or why they would become members of the club!!! 

What is the umbrella club? 

"Umbrella Club is Brighton Dome's membership club for children and young people with life-limiting conditions and their siblings and carers. Umbrella Club provides free and discounted tickets to our family shows and workshops, as well as live streaming of selected performances and other 'members only' treats!

During our pilot project in spring 2014 we were able to welcome 120 poorly children and their siblings and parents to a range of performances, ensuring their continued access to the arts and the creation of some brilliant memories." BrightonDome.org

About the Dome...

"South coast's premier multi-arts venue"

"Each year, we present and produce over 600 events spanning music, theatre, dance, comedy, literature, spoken word, visual arts, film, digital and more. In addition to the year-round programme, each May we produce England's leading and most-progressive mixed-arts celebration, the internationally-acclaimed Brighton Festival." BrightonDome.org

Hannah's Lecture

• For sick/ special needs children and there families and carers to have access to the arts without it costing a fortune (affordable/ for everyone)
• To portray a safe environment 
• Create fond memories and enjoyment for the participants
• Shows: 'Were going on a bare hunt' and acrobats/circus event for christmas
• Children's theatre 
• Don't mention amins/reasons why children are there/ no need for description of what the umbrella club is. The members/potential members will already know there reasons for joining
• Focus on building excitement for events 
• The end product will be sent out to the families 
• Key Words: Magical, Exciting, Playful, Engaging, Warm.
• Create a story board/script
• To film within the venue we must organise way in advance
• 4 mins max
• High Resolution footage so it can be used online/sent via email etc.
• Film for whole family as well as the children (Target Audience)
• Can use; Film, Photography or Animation or combo
• Hannah's idea: A child's journey through the venue from their point-of-view (PoV shots and camera work)
• Can shoot theatrical acts in rehearsals 
• Email contact: hannah.ww@brightondome.org

From the events that have already taken place this year the 'Umbrella Club' uses magical, lyrical and playful themes to make their events exciting and entertaining for their members. In our project pitch i want to use their exciting brand values about fun, family and magic (Umbrella club brand values not the Dome itself) to create a film invitation; inviting members out of the rain, under the umbrella and into a world of magic and story telling. 

The sense of adventure is also present in the 'Umbrella Clubs' events. This is another factor of their work that i would like to use in our film. Hannah mentioned in the brief about possibly creating the film from the eyes of the child. Children often don't have the cynicism adults have when seeing the world. To them everything is big and exciting- sometimes scary. What i would like to create is representation of the 'Umbrella Club' as a safe place to create exciting memories and enjoy adventures in the theatrical world with their families.