Coca Cola Branding
In looking at branding for colours and brand identity a key example would be the Coca Cola campaigns. Their branding as a co-orperation is associated with happiness. Cola = smiles. In all their advertising that is the main point which stands out as the emotion they want to link their brand with.
With our work with the Umbrella Club we want to use the colour blue in a similar way in which Coke use red. The colour red is culturally signified with Coca Cola as a brand to the extent that Christmas is now also associated with the colour red.
Although for the Umbrella club we want to create a video invitation less so an advert, the importance of happiness being linked with the blue Umbrella is the aspect we feel is very important in creating the right product for the Dome.
Christmas
Coca Cola's christmas champaigns are also very effective in creating brand values.
Christmas
Children
Happiness
The Umbrella Club
In our production we want to use the blue umbrella as the signifier for happiness in relation to the dome and for the families and children, so they associate coming to the dome for the umbrella club with happy memories to be created.
The Colour Blue
Blue Umbrella Club Logo
Happiness
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