Umbrella Club
Project: Trailer/Invitation to join the umbrella club.
Audience: For existing members and new members.
Duration: 4 Mins Max
Goal: Focus on building excitement for up and coming events, show the magic and joy the umbrella club brings to families and children. Don't mention why the children are members, or why they would become members of the club!!!
What is the umbrella club?
"Umbrella Club is Brighton Dome's membership club for children and young people with life-limiting conditions and their siblings and carers. Umbrella Club provides free and discounted tickets to our family shows and workshops, as well as live streaming of selected performances and other 'members only' treats!
During our pilot project in spring 2014 we were able to welcome 120 poorly children and their siblings and parents to a range of performances, ensuring their continued access to the arts and the creation of some brilliant memories." BrightonDome.org
About the Dome...
"South coast's premier multi-arts venue"
"Each year, we present and produce over 600 events spanning music, theatre, dance, comedy, literature, spoken word, visual arts, film, digital and more. In addition to the year-round programme, each May we produce England's leading and most-progressive mixed-arts celebration, the internationally-acclaimed Brighton Festival." BrightonDome.org
Hannah's Lecture
- For sick/ special needs children and there families and carers to have access to the arts without it costing a fortune (affordable/ for everyone)
- To portray a safe environment
- Create fond memories and enjoyment for the participants
- Shows: 'Were going on a bare hunt' and acrobats/circus event for christmas
- Children's theatre
- Don't mention amins/reasons why children are there/ no need for description of what the umbrella club is. The members/potential members will already know there reasons for joining
- Focus on building excitement for events
- The end product will be sent out to the families
- Key Words: Magical, Exciting, Playful, Engaging, Warm.
- Create a story board/script
- To film within the venue we must organise way in advance
- 4 mins max
- High Resolution footage so it can be used online/sent via email etc.
- Film for whole family as well as the children (Target Audience)
- Can use; Film, Photography or Animation or combo
- Hannah's idea: A child's journey through the venue from their point-of-view (PoV shots and camera work)
- Can shoot theatrical acts in rehearsals
- Email contact: hannah.ww@brightondome.org
From the events that have already taken place this year the 'Umbrella Club' uses magical, lyrical and playful themes to make their events exciting and entertaining for their members. In our project pitch i want to use their exciting brand values about fun, family and magic (Umbrella club brand values not the Dome itself) to create a film invitation; inviting members out of the rain, under the umbrella and into a world of magic and story telling.
The sense of adventure is also present in the 'Umbrella Clubs' events. This is another factor of their work that i would like to use in our film. Hannah mentioned in the brief about possibly creating the film from the eyes of the child. Children often don't have the cynicism adults have when seeing the world. To them everything is big and exciting- sometimes scary. What i would like to create is representation of the 'Umbrella Club' as a safe place to create exciting memories and enjoy adventures in the theatrical world with their families.
No comments:
Post a Comment