christmas open day filming experience

christmas open day planning

Shoot Problems/ solutions pros/cons mon 16th

First shoot monday 16th

Planning First shoot 11th

Production Planning Meeting Wed 11th

Lecture Notes

 

Research: Branding, Coca Cola and Colour

Coca Cola Branding

In looking at branding for colours and brand identity a key example would be the Coca Cola campaigns. Their branding as a co-orperation is associated with happiness. Cola = smiles. In all their advertising that is the main point which stands out as the emotion they want to link their brand with. 

With our work with the Umbrella Club we want to use the colour blue in a similar way in which Coke use red. The colour red is culturally signified with Coca Cola as a brand to the extent that Christmas is now also associated with the colour red. 

Although for the Umbrella club we want to create a video invitation less so an advert, the importance of happiness being linked with the blue Umbrella is the aspect we feel is very important in creating the right product for the Dome. 

Christmas

Coca Cola's christmas champaigns are also very effective in creating brand values. 

Christmas

Children

Happiness

The Umbrella Club

In our production we want to use the blue umbrella as the signifier for happiness in relation to the dome and for the families and children, so they associate coming to the dome for the umbrella club with happy memories to be created. 

The Colour Blue

Blue Umbrella Club Logo

Happiness

Research: Venue/ Shooting location

L O C A T I O N 

Research: The Dome and The Umbrella Club

What is the Umbrella Club?

Umbrella Club is run by the Brighton Dome it is a membership club for children/ young people with life-limiting conditions and their siblings and carers. In February 2014 the Brighton Dome began the process of creating Pippa Smith's vision of a scheme which ensures that life-limited children and their families and carers retain access to the arts. Umbrella Club provides free and discounted tickets to Brighton Dome family shows and workshops. 

Umbrella Club also streams of selected performances of the theatre shows and provides other 'members only' treats. The clubs aim is to provide these families with access to the arts that they might not be able to get elsewhere because of health reasons restricting the children/families/carers etc.





WHO FUNDS UMBRELLA CLUB?

The pilot project was funded by the American Express Foundation. In Autumn 2014 Umbrella Club was awarded a grant from SPARK’s Life More Ordinary Grant Scheme from the Short Breaks for Disabled Young People fund. Umbrella Club is also supported by The D’Oyly Carte Charitable Trust and Sobell Foundation. In addition, The American Express Foundation has been continuing to help make Brighton Dome & Brighton Festival events more accessible for all. Support is also provided by The Montefiore Hospital, Gatwick Airport and Unlimited Impact. 

WHAT DO PEOPLE THINK OF UMBRELLA CLUB?

From the clubs WINTER 14 / SPRING 15 REPORT a parent member of the club said "We find there's little few options of things to do and places to take our

son. [Umbrella Club] caters for his needs, he's well looked after and the shows aren't too long. They cater for a child with special needs and he enjoys the shows
because of that." 

WHAT ARE THE BRIGHTON DOME BRAND VALUES?
150 years old has seen a lot of history = Respected brand, high quality (gold colour), diverse shows and concerts, artistically caters for a lot of different audiences. 

For Umbrella club?
Family orientated, positive, charity, children, theatre.

WHAT WE WANT TO CREATE?
A film invitation to show families, members/future members what the umbrella club is about. For Brighton Dome and Chestnut Tree House to send to families that may want to become members. We will appeal to children yet also appeal to the children's families and carers.